This is where the group’s story began — and where its founding conviction was forged: that no one should remain forever the importer of what they could one day build. In the early 1990s, the group was among the first to bring the HISENSE name to its market. But importing was never the destination. It was the starting line. From distribution to assembly, and from assembly toward manufacture, this division has spent three decades living the single idea on which the entire group was built. Today it carries that arc through two specialized companies.

COOLTEQ — Home Appliances

What began as pioneering importation became an industry. From its origins as one of the first to introduce HISENSE to the market, COOLTEQ climbed the chain to become a manufacturer under its own name.

• Own-Brand Manufacturing: at the group’s industrial site in the Sétif zone, COOLTEQ assembles air conditioners, refrigerators, freezers and cooking ranges under its own brand — engineered for the demands of hot, high-use environments.
• Three Decades of Trust: a thirty-year presence built on distribution depth, a dependable service network and genuine after-sales support — the operational maturity that only time can build.
• From importer to brand: COOLTEQ is the group’s founding lesson in a single company — the proof that an importer can become an industrialist.

PROJECTION FUTURE — Electronics & Computing

Where COOLTEQ mastered the appliance, PROJECTION FUTURE turns to the machine that defines the century: the computer — and now, the infrastructure behind it.

• Computing Distribution: the import and distribution of the full hardware spectrum — desktops, laptops, all-in-ones, chassis, memory, motherboards — the backbone that funds and feeds the climb toward production.
• PC Assembly: the local assembly of desktop and laptop computers, the first industrial step beyond pure distribution.
• The Next Frontier — Servers & GPUs: PROJECTION FUTURE is now moving toward the assembly of servers and graphics processing units — the very hardware that powers data centers, artificial intelligence and the digital age. The same arc, raised to its most strategic level.

From the Living Room to the Data Center

The trajectory of this division is the trajectory of the group itself. From the first imported appliance to the locally built server, the direction has never changed — always one step further up the value chain, always toward greater control of what is made rather than merely sold. And as it advances toward server and GPU assembly, this division ceases to be about consumer comfort alone: it becomes a builder of computing power itself, the foundation on which a sovereign digital future is raised.
From the imported box to the assembled server — the future is not bought. It is built here.